The exhibition lasted for five days and the previous interventions I focused more on the consumer part. This intervention was different from the previous ones in that I planned and organised the exhibition and promotion together with the businesses I worked with. Using HARMEI’s platform and influence helped my exhibition to have a wider impact on the stakeholders.
The exhibition is also a warm-up campaign for the opening of HARMEI’s organic skincare sales channel.
I interviewed a large number of HARMAY consumers during the course of the exhibition and found that 80% of those interviewed had a strong interest in the upcoming organic skincare sales division, which they expressed great anticipation for.
The manager of HARMEI said that the exhibition had also given him more confidence in opening an organic beauty department. We have started a research on European organic beauty brands to select the right ones for Chinese consumers among many others.
At the same time this intervention, and the collaboration with Huami, made me realise that it takes more rigorous research and logical thinking to make a commercial venture. But to my surprise, Chinese consumers are very interested and enthusiastic about organic skincare.