Feedback｜Thinking from a Stakeholder Perspective
There are two main components to my stakeholder base. Consumers in the Chinese beauty and skincare market, and practitioners in the Chinese beauty and skincare industry.
This intervention was followed by a large amount of positive feedback from stakeholders. Many people left comments under my posts sharing organic beauty brands asking how to buy them. Others were complaining that they loved the brands but they were not available in China due to their relatively small size. At the same time, in the organic skincare discussion community I set up, I collected feedback from stakeholders and there was a general interest in the niche European organic beauty brands I shared.
In the questionnaire I found that the factors that influenced them to try these organic beauty products were
- For individual consumers and for each purchase to send a separate quantity of skincare products from Europe to China, the expensive international shipping costs are a hindrance. Often the international postage costs are higher than the price of the skincare products purchased.
- The international logistics timeframe is unstable, with a 2-6 week wait after placing an order and the risk of the parcel getting stuck in customs.
So I had an idea: could I act as an agent for these organic brands in China to help consumers solve the problems they face?
During a tutorial with Richard, he reminded me that if I wanted to use this as a business model, I should be aware of the number of stakeholders who would need it. At Richard’s suggestion I started collecting data on this and within two months 250-300 people had commented on their need for easier access to purchase.
I realised that to improve this I needed to work with the existing beauty retailers in China. My influence alone was not enough, I needed to work with established beauty retailers. During my research into the Chinese beauty market, I found that the retailer HARMAY’s philosophy was a good fit for me, so I started trying to contact HARMAY.