This blog is based on the sum of 18 questions about organic skincare products asked by 58 Chinese customers from different regions. The questions included the consumer’s gender, occupation, and choice of brand and origin of skincare products. After the last mentor interview, I realized that I had insufficient data to analyze in my market research, so I looked for consumers of different age groups and different regions to tell me their perceptions and future plans for skincare and organic skincare products.
In the first five pie charts, I can clearly see that Chinese consumers are now demanding skincare products very early, which means that skincare products are being promoted very widely in the Chinese market. And the majority of those who use skincare products are women who are already working. But when I asked them about organic skincare, more than 70 percent of them are very unclear about the concept.In the two pie charts above, we can see that Chinese consumers are more inclined to European, American and Japanese and Korean skincare brands, but not Chinese domestic skincare products, which means not to mention the perception of Chinese organic skincare products.In the eyes of Chinese consumers, product performance and brand effectiveness are the two aspects they value most, and more than 60% of their knowledge comes from their friends, which means they may be misrepresented and share low-quality products with their friends due to a lack of knowledge of the product material.More than 90 percent of Chinese consumers are more supportive of Chinese cosmetics that are more organic, environmentally friendly and made with good ingredients. Although organic skin care products have been on the consumer’s radar for several years, very few people really understand what organic skin care products are and how they differ from all-natural skin care products. This lack of concept is a reflection of the modern marketing model does not give consumers to establish a correct purchase values and the popularity of some skin care materials, but only to the brand to seek greater benefits.
After my interviews, consumers do not understand what organic skincare is. This questionnaire has inspired me to focus more on the ingredients in organic skincare products next time, and to promote awareness of organic skincare products. Start from the ingredients to identify how to perceive organic skincare brands.
