Jingjing SU
Swiss certified aromatherapy
National Senior dietitian
Founder of professional aromatherapy brand Fragrant Yasuo
Brand concept: Share with you the concept of healthy maintenance and lifestyle
Zhou: hello, Jingjing. It is my great pleasure to be here and thank you so much to accept my interview. Here, my first question is how long have you been engaged in this health-driven concept skin products?
Jingjing: I am glad to share my experience with you. I have been working in this field for more than 10 year since 2012 when I give birth to my second child.
Zhou: What inspired you to start this business?
JingJing: It is quite simple. I am a person so in to the skin care to keep myself beautiful as you can see. So, I pay much attention on the ingredients of the skin products. I used to use quite a lot of products from the medical lab, those so called medical skin care product line. And there was a time when L’ ORÉAL Paris purchased the Skinceuticals and then it was announced that they immediately cut the R & D department and changed the ingredients. I did not know whether it was true or not. But it really worried me. So, I started to research on the ingredients and then began to do this business as trial.
Zhou: what problems that you have found during the past few years?
Jingjing: Quite a lot. But the first thing I find is there is no regulation for this category in China. It is difficult or somehow easy for us to advocate that my product is organic or natural, because no one would check the authentication of this. And then, this would be the problem of the awareness of the consumer on the organic products. No matter how precious ingredients I used in my product, it did not matter at all to the consumers. What they care is the effect of use and the price. This made me so depressed. So, my question would be should I continue to do this or not? Should I keep to provide high quality product or not?
Zhou: Did you ever think about if there is no regulation for low awareness of the consumer on organic or natural, then it could give the chance to many manufacturers to produce fake products?
Jingjing: Yes, of course, absolutely. And it is really dangerous actually. For example, some of the side-effect of the products or ingredients will too strong, and it is not healthy for direct use. It requires very professional test and research development. The effect would come mild and slow. But if it is like this, then people would say: no I cannot wait. It is not good for me to use. Then, the sales cannot meet the expectation. So, some of the manufacturers would choose to take the risk. So, I think it is quite complicated reasons for all of this.
Zhou: So, what is your suggestion from your professional prospective? I mean to all and to consumers?
Jingjing: I do believe that the urgent thing to do is to educate people without stop. It is a long way to go. So, on my Red account, the TOP topic is to tell people how importance to identify the ingredients and the current situation of the industry. And I always asked my fans and followers to learn the knowledge together with me . It is really hard. And I expect someone would also join in this community