Redefine the image of “organic” in the minds of Chinese consumers. The organic logo could be redesigned through visual identity design and other means. Collaborate with brands related to organic skin care products, organise campaigns and promote them through the appropriate social media platforms to clarify the difference between organic and purely plant-based products.
Introducing Chinese consumers to organic cosmetics through social media
To intervene, I worked with two Chinese beauty bloggers to produce two videos promoting pure skincare and organic brands to be posted on Chinese social media sites. I have also made contact with an Asian eco skincare brand, Be plain, and plan to continue offline eco beauty promotion in China with Be plain next.
Link to the full video: https://youtu.be/QTgPiSYhrgM/ and I shared it on Chinese social media platforms to get feedback.
The first conversation with a Chinese organic skincare brand
This was my first encounter with a local Chinese organic skincare brand and I learnt a lot about the difficulties of developing in this industry, such as the imbalance between income and expenditure, the fact that they invest a lot of money and time in developing good and effective organic skincare products but the returns are far less than some brands that invest a lot of money in publicity, even though their quality is not as amazing as advertised, but there are still a lot of consumers who are willing to pay for them.
This interview helped me to understand that brands that are truly focused on organic skincare in China need to have a certain audience and be recognized by the general public, accumulating a certain level of awareness so that more Chinese consumers can distinguish organic skincare from other types of skincare products.
Through an interview with the brand manager of clean beauty and a remote tour of the R&D lab, I learned that environmentally friendly materials are used very sparingly in the development of Pure Beauty products and that many cross-border processes are difficult to achieve. Designers often do not have the means to achieve the modeling effect and the original design concept.
The development of new materials and functional structures for packaging is one of the most challenging aspects of environmental research and development. For a brand to develop a good concept for reducing carbon emissions and environmental pollution, in addition to controlling chemical substances it must also address the challenge of environmentally friendly materials at the source.