For over a decade, many industry giants have adopted a natural and eco-friendly product strategy. This is because, for consumers, personal health and product safety are one of the most important considerations, in addition to the effectiveness of skincare products. There are many effective but “rotten” products on the market, causing consumers to lose confidence and become more dependent on natural brands.
What
Promoting the sustainable development of the cosmetics industry
Promoting public understanding and awareness of chemical additives.
Promote the popularity of environmentally friendly cosmetics without harmful chemical additives.
Promote the organic concept in beauty care.
Why
For society
Restraining cosmetic manufacturers from adding polluting additives
Reducing environmental and ecosystem pollution from the large quantities of cosmetics consumed every day
Reducing the deposition of chemical pollution in the food chain
For a person
To give users a better understanding of the chemicals contained in cosmetics that come into contact with the skin every day
Avoid negative effects of use and allergic reactions
How
•Collaborate with beauty bloggers on major platforms to promote the concept of eco-friendly skincare and make-up.
- Use the online influence of beauty bloggers to attract followers and direct their attention to the chemical additives in skincare products.
- The attitude of beauty bloggers toward skincare can easily influence their subscribers, and they can be used to promote the concept of eco-friendly skin care to promote the use of environmentally friendly products.
•Launch of the “Minimalist Ingredients” campaign
- Excessive use of skin care products is not a burden on both skin and the environment, and the campaign spreads awareness of the additives and active ingredients in skincare products.
- Learn more about the additives behind skincare products to help users streamline their skincare and reduce the pollution caused by consuming large amounts of unnecessary cosmetics.
- Helping users avoid products that contain products that affect their bodies or the environment.